When ink or toner runs out...

d consumer demand have changed a bit. The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due

When ink or toner runs out...

Changing print needs

Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.

The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?


Low Costs

Printing labels for various types of products has grown significantly in recent times. Along with new and efficient printing machines, labels can be ordered even at very low costs without worrying about the exorbitant rate. Of course, large outlays are still cheaper, but this difference is not as big as a few years ago.

The potential market for low-cost prints is small, local companies producing small quantities of goods. Recently also a lot of home brewers begin to label their own beers, of course not for trade, but for example for contests. In addition, we have producers of honey, preserves and organic food, where the demand is rather small expenditure labels.


Print - some information

Printing? multiple reflection of an image from a printing form onto a printing substrate (e.g., on paper). Every copy, that is a print, is commonly called a print.

The printing also means various techniques for copying text and graphics using traditional methods, using printing machines, as well as modern computer methods with the use of computer peripherals, such as printers, plotters, etc. - although such prints should be called printouts.

The introduction of computer techniques and digital printing to printers has meant that printing is also often understood as printing done on an industrial scale by means of adapted printing machines.